Product Launch Planner Spreadsheet: Launch Timeline, Content Calendar, Budget & Launch Metrics (Excel + Google Sheets)

Product launch planner: timeline from your launch date, assets, content calendar, budget and daily launch metrics vs goal. Excel + Google Sheets, with a setup guide and video.

Watch the setup guide & full tour

Plan the launch, run launch week and see the results in one workbook.

The Product Launch Planner is a ready-to-use spreadsheet for Microsoft Excel and Google Sheets. Set the launch date and goals. The timeline, content calendar, asset list, budget and launch-week numbers all work from it.

What’s inside (9 connected tabs)

• Start Here: 6-step setup + colour key
• Dashboard: Countdown, progress, assets, revenue vs goal
• Setup: Launch date, goals, budget, channels, team
• Timeline: 150 tasks in 4 phases from launch date
• Assets: Every asset tracked to Ready
• Content Calendar: 100 posts and emails dated from launch
• Budget: Planned vs spent by channel, cost per sale
• Launch Metrics: Daily visitors, sign-ups, sales, chart
• Review: Results vs goals and lessons

Why you’ll like it

• Everything is dated from launch day: move the date and the whole plan moves
• Four phases worked out for you: Strategy, Build-up, Launch week, Post-launch
• Live launch numbers charted against your revenue goal
• Content calendar and asset tracker in the same file as the plan
• A review tab that fills in goals vs results for you

Also included

• Setup Guide PDF
• Video walkthrough https://youtu.be/KRkh6H1QsOU
• Sample data that follows today’s date

Formulas only: no macros, no add-ons, no subscription. Works in Excel 2016+, Microsoft 365 and Google Sheets.

Part of the Project Management Spreadsheet collection. More tools at createdigitaltools.com