How to Track Your Brand in ChatGPT and AI Search with Rank Prompt

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Your customers are asking ChatGPT which agency, app or shop to pick. If you have never checked what it answers, you do not know whether your brand is on that shortlist or missing from it.

If you want to track your brand in ChatGPT and the other AI assistants your buyers use, you need two things: a fixed set of buyer questions and a way to run them on a schedule so you can see what changes. Doing that by hand in a chat window works for a week or two, then it falls apart. Rank Prompt is a platform built to do exactly this job, and this guide walks through how to set it up, step by step, using only what Rank Prompt documents on its own site.

We cover what AI search visibility actually means, what Rank Prompt tracks, what it costs (pricing as of October 2026), and the five-step workflow from first report to fixes. At the end, there is a simple way to log your weekly results in a Notion workspace so the numbers turn into actual content work.

What is AI search visibility (and GEO)?

AI search visibility is a simple idea: when someone asks an AI assistant a question related to what you sell, does the answer mention your brand? A classic search result page gives you a list of links. An AI answer usually gives a short written recommendation, sometimes with a handful of named brands and a few cited sources. If you are not in that paragraph, the buyer may never see you.

Generative engine optimization (GEO) is the name the industry uses for work aimed at improving that visibility. You will also see the term answer engine optimization (AEO). Both describe a similar set of activities: making your site easy for AI crawlers to read, publishing clear content that answers buyer questions, and earning mentions on the sites that AI engines tend to cite, such as review platforms, directories and well-known blogs.

GEO does not replace normal SEO. Much of it overlaps with good SEO practice. The difference is in how you measure results. Instead of a ranking position on a results page, you measure whether you are named in an answer, how high in the answer you appear, and which sources the engine leaned on.

Why manual checks are not enough

AI answers are not fixed. The same question can produce a different list of brands from one run to the next, and the answer can change by engine, by location and over time. Rank Prompt’s own AI Rank Tracker page makes the point by citing SparkToro research that found the same brand list less than once in 100 repeated prompts. That is why a single chat session tells you very little.

What you need is a fixed prompt set, run on the same schedule, with the results stored so you can compare one run against the next. Rank Prompt’s blog recommends locking a set of 10 to 12 buyer-style prompts as a baseline and repeating them on a regular schedule, typically weekly. That is the job a tracking platform automates.

What Rank Prompt is

Rank Prompt describes itself as an AI search visibility platform, and positions it as a GEO and AEO tool. Its homepage lays out a four-stage loop: Measure (run buyer prompts and score the answers), Understand (review cited sources and crawler access), Improve (take suggested tasks and publish content) and Operate (schedule reports and track AI-referred traffic).

Which AI engines Rank Prompt tracks

According to its AI Rank Tracker page, Rank Prompt covers six engines on every paid plan:

• ChatGPT
• Perplexity
• Google AI Mode (AI Overviews)
• Claude
• Gemini
• Grok

The same page is upfront that Copilot, Meta AI and DeepSeek are not tracked. If one of those matters most to your audience, keep that in mind. The free report covers three engines: ChatGPT, Claude and Google AI Mode.

The main features at a glance

Rank Prompt’s feature list is long. These are the parts that matter most for tracking and improving your brand’s AI visibility:

• AI Rank Tracker: runs your buyer questions across the engines on a schedule and records whether you were named, your position, the brands around you and the cited sources.
• AI Mention Tracker: focused on where and how your brand is mentioned in AI answers.
• Citations & Sources: groups every domain the engines cite, flags which already link to you and ranks outreach opportunities.
• AI SEO Tasks: turns findings from reports and audits into a prioritized to-do list.
• Content Studio: drafts articles in 13 content types and can publish to WordPress and other platforms.
• Scheduled Reports: reruns your prompts daily, weekly or monthly, with email digests, PDF export and share links.
• AI Traffic Analytics: connects to GA4 to track visits that come from AI assistants.
• Audits: an AI Visibility Audit, a GEO Audit and a Technical SEO Audit.

There are also agency tools (client reporting, a client portal, white label), plus an API, webhooks and an MCP server for developers. You do not need any of that to get started, so we leave it aside for this guide.

Rank Prompt pricing (October 2026)

Pricing as of October 2026, taken from the official pricing page. Rank Prompt prices its plans by credits, which are spent when prompts run or articles are generated. The pricing page has a “Monthly / Save with annual” toggle, and the plan cards display the annual-billing price per month.

Plan	Billed monthly	Billed annually	Credits per month	Brands	Team seats
Free	$0	$0	10 (one report)	3	Not listed
Starter	$49/mo	$39/mo ($470/yr)	150	10	Owner only
Pro	$89/mo	$71/mo ($855/yr)	500	100	2
Agency	$149/mo	$119/mo ($1,430/yr)	1,000	500	10
Agency Plus	$299/mo	$239/mo ($2,870/yr)	2,000	1,000	25

A few details from the pricing page help you make sense of the credits:

• Prompt cost: up to 3 engines cost 1 credit per prompt; 4 to 6 engines cost 2 credits per prompt.
• Free report: “10 credits is exactly one report,” and the Free plan needs no card. There is no separate free trial of the paid plans.
• Scheduling: setting a weekly schedule is free; the credits each run uses are what the plan pays for.
• Top-ups: credits reset monthly and you can top up without changing plans.
• Plan extras: Pro adds two teammates and Gmail outreach; Agency adds your logo and colors on reports; Agency Plus adds the app on your own domain.

For a sense of scale, Rank Prompt’s AI Rank Tracker page says a weekly check of 30 prompts on the default engines uses about 130 credits a month, which fits within Starter’s 150. If you want all six engines on every prompt, each prompt costs double, so plan your prompt list accordingly.

Pricing caveat: the plan cards show the annual-billing figure ($39 a month for Starter), while the page’s credit calculator and the AI Rank Tracker page quote the monthly price ($49 a month). Both are correct for their billing cycle, but check the toggle before you compare. Prices can change, so confirm on the Rank Prompt site before you buy.

How to track your brand in ChatGPT with Rank Prompt: 5 steps

Rank Prompt’s platform page describes a “first week” workflow, and the steps below follow it closely. We only use the labels and features Rank Prompt names on its public pages. Where the site does not describe a specific screen, we say so rather than guess.

1. Create your account and run the free report. Sign up on the Free plan (no card needed) to get 10 credits, which Rank Prompt says covers one full visibility report.
2. Add your brand, competitors and category. This is how the platform page describes day one. Rank Prompt then scans your site and suggests prompts.
3. Choose and refine your buyer prompts. Keep the suggested buyer questions that match how your customers actually ask, and add comparison and “best” questions.
4. Read your visibility report. Check your visibility score per engine, your position, competitor share of voice and the cited sources.
5. Act on recommendations and rerun. Work through AI SEO Tasks, use Content Studio for prompts you are losing, then let Scheduled Reports rerun the same prompts so you can compare.

Here is each step in more detail.

Step 1: Create your account and start on the Free plan

Start by creating a free Rank Prompt account. The pricing page says the Free plan gives you 10 credits on email confirmation, has no time limit and needs no credit card. Those 10 credits run one full visibility report across ChatGPT, Claude and Google AI Mode.

That free report is a sensible first move. It shows you where you stand on three major engines before you spend anything, and it gives you a real baseline to compare against once you upgrade. The Free plan allows up to 3 brands, so you can also look at a second product line or a sister brand.

Step 2: Add your brand, competitors and category

Rank Prompt’s platform page describes day one as: add your brand, competitors and category. The AI Rank Tracker page adds that the tool reads your site and suggests categories and prompts to track, and that competitors also appear from your first report, based on which brands the engines name alongside or instead of you.

A few practical tips for this step:

• Pick a specific category. “Marketing agency in Austin for SaaS brands” will give you more useful prompts than “marketing.”
• List the competitors buyers really compare you with, not just the biggest names in your industry.
• Revisit competitors after the first report. The engines may name rivals you had not considered. Those are worth watching.
• Set your location. Rank Prompt says runs can target the country or city you sell in, and it lists 191 countries on its platform page.

Rank Prompt’s public pages do not walk through the exact screens or field names for this step, so follow the in-app prompts when you sign up.

Step 3: Choose and refine your buyer prompts

Prompts are the questions Rank Prompt asks each engine on your behalf. The platform writes a starting set for you, but it is worth reviewing them. You want prompts that sound like real buyers, not like keyword lists.

Rank Prompt’s blog post on checking whether ChatGPT mentions your brand suggests five types of buyer prompt. They make a good checklist:

• Category recommendation: do you make the shortlist at all? (“What are the best project management tools for small agencies?”)
• Direct comparison: do you win a head-to-head? (“Brand A vs Brand B for freelancers”)
• Alternatives: are you suggested as a substitute? (“Alternatives to Brand B”)
• Local intent: do you appear for location-based demand? (“Best bookkeeping service in Denver”)
• Purchase intent: would the engine recommend you to someone ready to buy?

The same post recommends locking a set of 10 to 12 prompts as your “Version 1” and keeping the wording identical from week to week. If you change prompts often, you cannot tell whether a shift in results came from your work or from the new wording. Rank Prompt’s Scheduled Reports page makes the same point: run-to-run comparisons only count prompts, engines and locations that appear in both runs, and trend charts flag runs where those inputs changed.

Keep the credit cost in mind here. Running a prompt on up to 3 engines costs 1 credit; running it on 4 to 6 engines costs 2. A short, well-chosen prompt list on all six engines is often more useful than a long list on fewer.

Step 4: Read your visibility reports

Once the first report runs, this is where you track your brand in ChatGPT and the other engines in detail. Rank Prompt’s AI Rank Tracker page describes these metrics:

• Visibility score: the share of answers on each engine that name your brand, shown as a percentage from 0 to 100.
• Position: where your brand appears in each answer, tracked prompt by prompt and run by run.
• Competitor share of voice: how many answers name each brand you compete with.
• Cited sources: the pages, threads and videos behind each answer.
• Newly won and newly lost prompts: which questions you started or stopped appearing for between runs.

Read the score per engine, not just the overall number. It is common for a brand to do well on one assistant and poorly on another, and that tells you where to focus. Also look at which competitor got the mention when you did not. The platform page says the report shows exactly that.

Next, open the citations view. Rank Prompt’s Citations & Sources page says it shows which sites the engines cite, groups them by domain and site type (including separate views for Reddit, YouTube, LinkedIn and forums) and flags which sources already link to you. It also shows which sources cite competitors, which is a useful shortlist of realistic places to get mentioned.

The Prioritized Opportunities list sorts sources by a Rank Prompt Score into High (70+), Medium (40 to 69) and Low (under 40). Rank Prompt notes that this score measures how easy outreach is likely to be, not how often a site is cited. That is why a heavily cited site like Wikipedia can score low. Start with the High group.

Step 5: Act on recommendations, then rerun

Tracking is only useful if it leads to changes. Rank Prompt’s AI SEO Tasks feature turns findings into a to-do list. According to its Tasks page, findings come from five sources: Visibility reports, Brand Audit, Site Health, Search Console and Content opportunities. Each finding becomes a suggested task with a priority (high, medium or low) and an effort rating, and each task links back to the finding that created it.

Tasks move through seven states: Suggested, Backlog, In progress, Review, Approved, Done and Dismissed. Accepting a suggestion moves it to Backlog. You can work in a list or kanban view and filter by priority, category, source or assignee. Assigning tasks to teammates is available on Pro and above.

For prompts you are losing, the platform page says you can press “Improve visibility” on that prompt. That opens an existing cited page in the editor or starts a new article in a suggested format inside Content Studio. Content Studio supports 13 content types, including comparisons, ranked lists, FAQs, how-to guides and location pages. It can publish to WordPress (publish, schedule or save as draft), as well as Ghost, Shopify, Webflow and Wix, or you can copy the article out as HTML or Markdown. Each article costs 10 credits, with lower per-article costs when you plan 5 or more in a month.

Finally, schedule the report. Rank Prompt’s Scheduled Reports page says reports can run daily, weekly or monthly, schedules are unlimited on every plan (including Free) and each run uses credits for the prompts it analyzes. You can get a weekly email digest, export a PDF or share a link that opens the full report without a login. Each run shows the score, how far it moved and which prompts were won or lost. Rank Prompt’s tracker page suggests judging trends over 4 runs or more, rather than reacting to a single change.

A simple weekly routine for AI visibility

Once the setup is done, the work settles into a short weekly loop. Here is a routine that fits around a normal marketing week:

1. Monday: open the weekly digest. Note the visibility score per engine and any newly won or newly lost prompts.
2. Monday: scan the citations view for sources that cite competitors but not you.
3. Tuesday: review new suggested tasks. Accept the high-priority, low-effort ones into Backlog and dismiss what does not apply.
4. Midweek: ship one or two pieces of work, such as updating a cited page, publishing a comparison article or pitching a review site.
5. Friday: log what you shipped against the prompts it was meant to help, so you can match changes to results in a few weeks.

That last step matters more than it looks. AI answers shift for many reasons, and without a log you will not remember which change happened when. A simple record of “what we shipped” next to “what the score did” is the most useful thing you can build alongside the tracker.

What to fix first

Rank Prompt’s blog and feature pages point to a few recurring areas of GEO work. In neutral terms, the common starting points are:

• Crawler access: make sure AI crawlers are not blocked in your robots.txt and that key content is readable as plain HTML. Rank Prompt offers a free robots.txt AI checker for this.
• Clear answer content: pages that directly answer comparison and “best for” questions, with plain headings and FAQs.
• Third-party mentions: presence on the review sites, directories and blogs that the engines already cite for your category.
• Structured data: schema markup that helps engines understand what your business is. Rank Prompt also has a free schema markup validator.

None of these are guaranteed to move a score on a set timeline. They are the areas where most teams begin, and the tracker tells you whether they are working for your brand.

Who Rank Prompt suits (and who it may not)

A good fit if you are

• A small business or startup that wants to know whether AI assistants recommend you, without a large budget.
• An SEO or content team that needs a repeatable AI visibility metric next to its search rankings.
• An agency that wants to report AI visibility to clients. The Agency plans add branded reports, client emails and a client portal.

Think twice if

• Your audience mainly uses Copilot, Meta AI or DeepSeek, which Rank Prompt says it does not track.
• You want a large prompt set on all six engines on a cheap plan. At 2 credits per prompt for 4 to 6 engines, Starter’s 150 credits go quickly with weekly runs.
• You only need a one-time check. In that case, the free report may be all you need.

Rank Prompt’s homepage says it is “used by 20,000+ marketers and agencies” and shows a 5.0/5 rating on G2. Those are the company’s own figures, so treat them as such. The free report is the easiest way to judge the fit for yourself.

Log weekly AI visibility results in Notion

Rank Prompt holds the data: scores, prompts, citations and tasks. What it does not know is the rest of your marketing work: the client brief, the content calendar, the outreach list, the meeting where someone decided to rewrite the pricing page. A Notion workspace is a good place to connect the two.

A simple setup is a weekly log database with one row per week, holding the visibility score per engine, newly won and newly lost prompts and a link to the shared report. Next to it, keep a content tasks database where each item links to the prompt it targets. After a month, you can see which pieces of work lined up with gains.

If you would rather not build that from scratch, two Create Digital Tools templates already include the structure for client work, content and tasks:

• Marketing Agency OS: a Notion workspace for running clients, campaigns and content. Add a weekly AI visibility log per client and link content tasks to the prompts they target.
• Creative Agency OS 2.0: built for creative studios managing projects and deliverables. Use it to track the content and outreach work that comes out of your Rank Prompt tasks.

Both run inside Notion. If you are not using it yet, you can get started with Notion here, then duplicate the template into your workspace.

FAQ

Can I track my brand in ChatGPT for free?

Yes, to a point. Rank Prompt’s Free plan gives you 10 credits, which runs one full visibility report across ChatGPT, Claude and Google AI Mode, with no credit card needed. You can also run prompts by hand in ChatGPT, but you will need to log the results yourself and keep the wording identical each time.

Which AI engines does Rank Prompt track?

Six: ChatGPT, Perplexity, Google AI Mode (AI Overviews), Claude, Gemini and Grok. Rank Prompt says all six are available on every paid plan, and that Copilot, Meta AI and DeepSeek are not tracked.

How much does Rank Prompt cost?

As of October 2026, paid plans are Starter ($49 a month, or $39 a month billed annually), Pro ($89 or $71), Agency ($149 or $119) and Agency Plus ($299 or $239). There is also a Free plan with 10 credits. Check the pricing page for the latest numbers.

What is a visibility score?

In Rank Prompt, the visibility score is the share of AI answers on each engine that name your brand, shown from 0 to 100%. It is calculated across the prompts you track, so the score depends on which prompts you choose.

How often should I run reports?

Rank Prompt supports daily, weekly and monthly schedules. Weekly is the common choice, and Rank Prompt’s own blog suggests weekly runs on a fixed prompt set. Since AI answers vary between runs, judge trends over several runs rather than one.

Is GEO different from SEO?

They overlap a lot. GEO (generative engine optimization) focuses on whether AI assistants mention and cite your brand, while SEO focuses on ranking in classic search results. Many of the same basics, such as crawlable pages, clear content and reputable mentions, help both.

Can agencies use Rank Prompt for clients?

Yes. The Agency plan adds your logo and colors on reports and can email reports to clients after each run, and Agency Plus adds the app on your own domain with client logins. Brand limits go up to 500 on Agency and 1,000 on Agency Plus.

Bottom line

If you want to track your brand in ChatGPT and the other major AI assistants, Rank Prompt gives you a clear, repeatable way to do it: a fixed set of buyer prompts, six engines, a visibility score, citation data and a task list for what to fix. The Free plan’s single report is enough to see where you stand, and Starter covers a modest weekly prompt set for a small business. Pair it with a simple weekly log in Notion and the numbers turn into a content plan you can actually follow.