How to Make Facebook and Instagram Ad Creatives with AdCreative.ai (Step by Step)

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You need a square ad for the Facebook feed, a portrait ad for Instagram, a full-screen version for Stories, and five headline variations to test. By the time it is all resized in a design app, the promotion is half over.

AdCreative.ai is an AI ad generator built for exactly this problem: it takes your brand assets and turns them into many on-brand ad variations, in the sizes each placement needs, with headlines and ad copy to match. This guide walks through how to make Facebook and Instagram ad creatives with AdCreative.ai from the first sign-up screen to pushing finished files into Meta Ads Manager.

Every step below is based on AdCreative.ai’s own help center and product pages, so you know what to expect before you start a trial. We also cover pricing as of October 2026, how credits work, the sizes to pick for each placement, and a simple way to run variation tests without losing track of results.

Table of contents

• What AdCreative.ai does for Facebook and Instagram ads
• Before you start: what to prepare
• Recommended Facebook and Instagram ad sizes
• Step by step: make ad creatives with AdCreative.ai
• How to test variations without losing track
• AdCreative.ai pricing as of October 2026
• Pros, cons and who it suits
• Common mistakes to avoid
• Frequently asked questions

What AdCreative.ai does for Facebook and Instagram ads

AdCreative.ai is a web app that generates ad creatives (images with your logo, colors and text laid out for you), ad copy, and, on higher plans, video and product imagery. You set up a “brand” once, and every project you create for that brand inherits its assets.

For Meta advertising specifically, the parts that matter most are the ad creative generator, the text and headline generator, the scoring features that rank your variations, and the integration that sends finished images straight to your Meta ad account. AdCreative.ai’s help center lists Meta, Google, LinkedIn and Pinterest as the supported ad account connections.

The product line-up on the official site is broader than static ads. The navigation groups features into Generate (ad creatives, product photoshoots, fashion photoshoots, UGC-style videos, ad copy, Instant Ads), Analyse (Creative Insights, Competitor Insights, a Compliance Checker) and Predict (Creative Scoring). This guide focuses on the static image workflow, because that is where most small businesses start with Facebook and Instagram ads.

A note on claims: AdCreative.ai’s marketing pages make bold performance statements. For example, AdCreative.ai says its Creative Scoring predictions have “over 90% accuracy”, and its ad creatives page headline promises ads that “convert 14x more”. Those are the company’s own claims, not independent results, so treat them as a reason to test rather than a guarantee.

Before you start: what to prepare

Gather a few things first. None are required to sign up, but each improves what the generator produces.

• Your website URL. AdCreative.ai can scan it to pull in your brand name, logo, description and colors.
• A clean logo file. Ideally a PNG with a transparent background. The help center has a separate guide for removing a white logo background if yours has one.
• Brand colors and fonts. The app picks three colors from your logo automatically, and you can upload a custom font in Advanced Setup.
• Product or lifestyle photos. You can upload your own images or choose from the built-in stock library.
• Admin access to your Meta ad account. Needed only if you want to push creatives directly to Meta.
• One clear offer. A single product, discount or lead magnet per project makes headlines and visuals far more focused.

If you run social media for clients, it helps to keep these brand assets, offers and approvals in one shared place before you start generating. Our Social Media Agency Kit for Notion is built for that: client brand details, content pipelines and approvals in one workspace.

Recommended Facebook and Instagram ad sizes

Picking the right size is the single biggest time saver in this workflow, because AdCreative.ai can generate several sizes in one go and convert existing projects to new sizes later. The table below lists the social sizes AdCreative.ai defines in its official developer documentation, mapped to the Meta placements they are typically used for.

AdCreative.ai size name	Dimensions (px)	Aspect ratio	Typical Meta placements
Post (square)	1080 x 1080	1:1	Facebook Feed, Instagram Feed, Marketplace, right column
Vertical (portrait)	1080 x 1350	4:5	Facebook Feed and Instagram Feed on mobile, where it takes up more screen space
Story	1080 x 1920	9:16	Facebook Stories, Instagram Stories, Reels (image ads)
Landscape	1200 x 628	about 1.91:1	Link-style ads and some Feed placements; less common for Instagram today
Social (combination)	Multiple	Mixed	Generates the full set of social sizes at once

For most small businesses, the practical starting set is three sizes: 1:1 for the feed, 4:5 for mobile feeds, and 9:16 for Stories and Reels. It means Meta has a properly sized asset for each instead of cropping one image.

For 9:16 Story creatives, keep logos and headlines away from the top and bottom edges, where Meta’s profile name and call-to-action overlays can cover them. Meta’s Ads Guide shows the current safe zones.

Step by step: how to make ad creatives with AdCreative.ai

Step 1: Sign up and start the free trial

Go to the AdCreative.ai free trial page and register with your email or with Google. As of October 2026, the homepage describes a 7-day free trial with 20 credits to test multiple formats, and says you can cancel at any time.

According to AdCreative.ai’s help center, a credit card is required at sign-up. If you only want to test the tool, set a calendar reminder a day before the trial ends. The help center explains that cancelling is done from Settings, then the Account tab, then “Cancel My Subscription”.

Because credits are used on download, not on generation, you can generate freely during the trial and spend credits only on creatives you want to keep.

Step 2: Add your brand (logo, colors and fonts)

Everything in AdCreative.ai hangs off a brand. The help center notes that the Generate button stays greyed out until you have created a brand and a project. Here is how the official guide describes the setup:

1. Click Brands at the top of the left navigation menu, then Create a Brand.
2. Enter your website URL and choose Scan My Website. The AI pulls in your brand name, logo and description.
3. Check and edit the results: brand name, logo upload, and the three colors the app picks from your logo.
4. Open Advanced Setup to upload a custom font or an alternative logo (for example a white version for dark backgrounds).
5. Add a brand description, then click Create Brand.

Do not skip the description: the help center says it helps the AI understand your brand. Two sentences on who you sell to and why they buy is enough.

Step 3: Connect your Meta ad account

Connecting Meta is optional. AdCreative.ai’s help center confirms you can generate creatives without connecting any ad accounts. Without a connection, you cannot push creatives to Meta and the AI cannot learn from your ad history.

To connect Meta to a brand, the official steps are:

1. Go to your Brands page, click the three dots on the brand, and choose Edit.
2. Click Advanced Setup, then Ad Account Connect, and choose Meta.
3. Log in through the Meta pop-up and grant access.
4. Select the correct ad account ID, click Save & Continue, confirm you see “Account(s) Selected”, then click Update.

Double-check the account ID against your Meta Business settings, especially if you manage several ad accounts. The help center also covers account-level integrations under your profile initials in the top-right corner, where you can link, unlink and change connected accounts. It says you can connect as many ad accounts as you like.

Step 4: Create a project and choose your Facebook and Instagram sizes

With your brand ready, create a project. The help center’s guide to social creatives describes the path as Brands, then create new project, then Social Creatives. From there:

1. Click Generate and select Social Creative.
2. Select the size. Choose square (1:1) and portrait (4:5) for feeds and Story (9:16) for Stories and Reels.
3. Add text on the image. Write it yourself or let the AI generate it in the language you choose.
4. Pick an image. Use the stock library or upload your own product or lifestyle photo.
5. Click Generate.

If you already generated a batch in one size and later need another, you do not have to start over. The help center explains the Convert To function: open the project from the Projects menu, click Convert To, choose a size, and the app converts the ads automatically.

Step 5: Generate creatives and edit the best ones

After you click Generate, AdCreative.ai produces a set of design variations using your brand colors, logo, fonts, text and chosen image. Generation is unlimited on every plan, according to the pricing FAQ, so you can regenerate with different images or text until you have a set worth testing.

If previews look blurry, that is expected. The help center says previews may appear blurred when servers are busy, and that downloads come out in the full resolution you selected.

To fine-tune a design, open it in the Creative Studio editor from the generation page. According to the help center, the editor lets you add shapes, text, stock images and your own uploads, adjust layers, change image opacity and blend mode, and edit text size, font, spacing and color. For brand-wide changes, the Edit All button applies a logo, color or font change to every creative in the project at once.

Step 6: Use creative scoring and insights to shortlist

AdCreative.ai has two scoring layers, and it helps to know the difference.

Built-in conversion scores. According to the help center, each generated creative shows a Conversion or Engagement Score on a 0 to 100 scale, depending on the creative type. The highest-scoring ads are placed at the top of the project, which gives you a quick first sort.

Creative Scoring AI. This is a separate tool for scoring any image, including ads you made elsewhere. The help center describes it this way: click Creative Scoring AI in the left menu, create a project, choose the ad platform and objective, and score up to 25 images. Each image gets a Performance Score (a predicted click-through rate) and an Awareness Score (predicted brand recall), plus a heatmap of where attention is likely to land and a list of AI-recommended actions to improve the scores.

AdCreative.ai says the Creative Scoring model uses over 340 data points and a dataset of more than 450 million ads. Use the scores to shortlist, not to decide. A predicted score cannot know your audience, offer or landing page, so the real decision should come from your own test results in Ads Manager.

Creative Insights works on ads that have already run. Once your ad accounts are connected, AdCreative.ai’s pricing FAQ says it can surface things like your average CTR in your brand category and your best-performing colors and creatives. That is useful after your first few campaigns, when you have real data to learn from.

Step 7: Generate headlines and ad text

A Meta ad needs more than the image. You also need primary text, a headline and sometimes a description. AdCreative.ai’s Ad Texts feature handles this, and the pricing FAQ says the text generator is included in every package.

1. Click Generate (under the AdCreative.ai logo, top left) and select Ad Texts.
2. Enter your website URL and click Scan My Website.
3. Review and adjust the scanned details, then click Generate.
4. Edit any line with the edit icon (remember to click Save), or click Generate More for new options.

The Ad Copy Generation page says the tool creates headlines, primary text and descriptions for Meta, Google and display campaigns. Pick two or three distinct angles (for example price, outcome and social proof) rather than ten similar lines. Distinct angles give your test a clearer answer.

Always check AI-written copy before it goes live: prices, discounts and claims must match your real offer and Meta’s advertising standards.

Step 8: Download or push creatives to Meta Ads Manager

This is the step that uses credits. The pricing FAQ is explicit: a credit is used when you download a generated ad creative, and generating does not consume credits. Credits renew monthly.

To download: open the project from Projects, tick the box under each creative you want, then use the download icon on a single design or the drop-down to download all or only the selected creatives.

To push to Meta: with your ad account connected to the brand, select the creatives, click the Download button at the top right, and choose the platform. According to the help center, AdCreative.ai does not publish ads automatically. Pushed creatives are added to your Meta media library, and you then select them when you build an ad.

In Meta Ads Manager, create your campaign and ad set as usual, then at the ad level choose your Facebook Page and Instagram account, select the single image format, click Add Media, and find the creatives in your account images. Assign the 1:1 or 4:5 file to feed placements and the 9:16 file to Stories and Reels.

Step 9: Test variations and feed results back in

The point of generating many creatives is to test them. Launch a small set of genuinely different variations, give them enough budget and time to collect meaningful data, and keep the winners. The next section covers a simple structure for this.

Once results are in, return to AdCreative.ai. With your account connected, Creative Insights can show which creatives performed best, and you can generate the next round around the winning angle, image style or color. Ready to try the full loop? Start your AdCreative.ai trial here.

How to test variations without losing track

Generating dozens of creatives is easy. The hard part is knowing which change made the difference. A few rules keep tests readable.

1. Change one thing at a time. Test the image with the same headline, or the headline with the same image. If both change, you will not know why one ad won.
2. Start with three to five variations. More variations split your budget thinner and slow down learning.
3. Use Meta’s built-in tools. Ads Manager’s A/B test feature, or several ads in one ad set, lets Meta compare creatives under the same audience and budget.
4. Judge on your goal metric. For sales, look at cost per purchase, not just click-through rate. A high-CTR ad can still bring the wrong buyers.
5. Name everything consistently. Use the same name for the creative file, the ad in Ads Manager and your tracking log, for example “spring-sale_v3_4x5_price-angle”.

A simple log makes this much easier. One row per creative with its angle, size, AdCreative.ai score, launch date, spend and result lets you compare the AI’s predictions with what really happened.

Notion works well for this kind of tracker because you can link each ad test to the product, the campaign and your content calendar. You can start with a free Notion account and build a database with those columns. If you run an online shop, our Online Store Owner Kit already organises products, marketing campaigns and promotions in one Notion workspace, so ad tests can sit next to the products they promote.

AdCreative.ai pricing as of October 2026

AdCreative.ai shows its pricing in a section of the homepage rather than on a separate pricing page. Pricing as of October 2026, as listed there, is shown below. Each plan has a base credit tier, and you can choose a higher credit tier for a higher price.

Plan	Monthly billing	Quarterly (per month)	Yearly (per month)	Credits per month	Brands	Users
Starter	$39	$29	$20	20 (or 50, 85, 120 at $89, $139, $189 monthly)	1 (2 on higher credit tiers)	1
Professional	$249	$185	$125	300 (or 450, 600 at $339, $400 monthly)	Listed as 3 or 10 in different places	10
Ultimate	$999	$749	$500	300 (or 450, 600 at $1,099, $1,399 monthly)	25 (one view shows 5)	20 to 25
Enterprise	Custom	Custom	Custom	Tailored	Custom	Custom

A few details from the pricing section are worth knowing:

• Every plan lists all AI assets unlocked, unlimited generations, ad platform integrations, unlimited iStock photos, Ad Creative Insight AI and Competitor Insights access.
• Professional and Ultimate add “Pro Features”; the homepage trial section mentions Creative Scoring AI, video generation and custom templates as part of the full feature set.
• The discounts on quarterly (25% off) and yearly (50% off) billing were shown as part of a sale banner, so the exact numbers may change.
• Brand and user limits are shown inconsistently between billing views on the page, so confirm them on checkout if they matter to you.
• Refunds: the FAQ says refunds are offered within 7 days for monthly plans and 30 days for yearly plans, provided the platform has not been used.

How far do credits go? Since one credit equals one downloaded creative, 20 credits on Starter covers, for example, five ad concepts in three sizes (15 downloads) plus a few spares. That is enough for a small business running one or two campaigns a month. Agencies producing sets for several clients will burn through credits quickly and should look at Professional.

Pros, cons and who it suits

What works well

• Brand setup once, reuse everywhere. Website scanning, logo colors and custom fonts mean every creative starts on-brand.
• Many sizes from one project. Generate feed and Story sizes together, then use Convert To for anything you missed.
• Pay per download, not per attempt. Unlimited generations let you explore before spending credits.
• Copy and images in one place. Ad Texts and Ad Packages cover headlines and primary text alongside the visuals.
• Direct push to Meta. Creatives land in your media library without manual uploads.

What to keep in mind

• Credits run out fast at Starter. Twenty downloads a month disappears quickly if you need three sizes for every concept.
• Big jump to Professional. The gap between $39 and $249 monthly is wide for a growing small business.
• Scores are predictions. They help you shortlist but do not replace real test data.
• Not a publishing tool. You still build campaigns, audiences and budgets in Meta Ads Manager.
• Card required for the trial. Remember to cancel if you decide not to continue.

Who it suits: online stores that refresh product ads often, service businesses running steady lead-gen campaigns, and social media agencies that need consistent creatives across several client brands. If you run one ad a quarter and already have a designer, a general design tool may be enough.

Common mistakes to avoid

• Downloading everything. Every download costs a credit. Shortlist with the scores and your own judgement first.
• Using one size for every placement. A square image stretched into Stories leaves empty space; supply a 9:16 version.
• Connecting the wrong ad account. Check the account ID before pushing, especially in agency setups.
• Publishing AI copy unchecked. Verify prices, claims and policy compliance before launch.

Need help along the way? AdCreative.ai’s help center covers each of the steps above in more detail.

Frequently asked questions

Is AdCreative.ai free?

There is no permanent free plan. As of October 2026, AdCreative.ai offers a 7-day free trial that the homepage says includes 20 credits, and a credit card is required to sign up. Paid plans start at $39 a month on monthly billing.

What is a credit in AdCreative.ai?

According to AdCreative.ai’s pricing FAQ, a credit is used when you download a generated ad creative. Generating is unlimited, and credits renew every month.

Do I have to connect my Facebook ad account?

No. The help center confirms you can generate creatives without connecting ad accounts. Connecting lets you push creatives directly to Meta and lets the AI learn from your past ad performance.

Does AdCreative.ai publish my ads automatically?

No. The help center states that pushed creatives are added to your ad platform’s media library. You still create the campaign, ad set and ad in Meta Ads Manager and select the images there.

Which sizes should I use for Facebook and Instagram?

A practical set is 1080 x 1080 (1:1) and 1080 x 1350 (4:5) for feeds, plus 1080 x 1920 (9:16) for Stories and Reels. These match the Post, Vertical and Story sizes in AdCreative.ai’s documentation. Check Meta’s Ads Guide for the latest specs and safe zones.

How accurate is the creative scoring?

AdCreative.ai says its Creative Scoring AI predicts performance with over 90% accuracy. That is the company’s own claim. Treat scores as a way to shortlist variations, then let real test results in Ads Manager decide the winners.

Can agencies use AdCreative.ai for several clients?

Yes. Each client can be set up as a separate brand with its own assets and connected ad accounts. Brand limits depend on the plan, so agencies usually need Professional or Ultimate.

Start making your Facebook and Instagram ads

The workflow is simple once your brand is set up: create a project, pick the feed and Story sizes, generate, shortlist with the scores, add headlines, then download or push your best creatives and let a real test pick the winner. The free trial is enough to run that whole loop once and see whether AdCreative.ai fits how you work.